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This is a ballsy move you rarely see today, but I think it's a good thing to test for a low front-end product.

Mike Schaueris the founder of and the main analyst in the swipes section.

His brand name & pen name were strategically made to be catchy (all starting with the word D) & he was a defining example of how to write compelling sales letters and make a killing on back-end sales (he sold about 20 higher-priced products).

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Eben Pagan (pen name David De Angelo) first released the book in 2001 after building a loyal following on dating forums.

With the exception of Ross Jeffries, he was the first of his kind to put out valuable information products in the dating niche & quickly positioned himself as the go-to resource.

Many people are still fairly ignorant about Paganism, witchcraft and Wicca and will believe that anyone who claims to be a Witch, Pagan or Wiccan is possibly crazy or going to cast a hex around breakup time.

The racial issues that tie into the religious issues creates almost the perfect storm in that Blacks are assumed to be Christian (or possibly Muslim), no alternative.

But insulting them with jokes about witches on broomsticks isn't going to help facilitate dialogue.

Huff Post Religion asked prominent pagan leaders and writers for tips on what people can do to when they meet someone who identifies as pagan or find out their cousin/nephew/colleague/friend practices earth-based spirituality.All the extra e Books & free interviews make it a completely irresistible offer.The word "pagan" carries undeniably negative connotations.This opt-in form may look common today for many of you.The headline may seem mildly appealing, but remember, this was running in 2001, a time when you probably didn't even consider the concept of marketing online. The headline/bullet formulas & opt-in copy are still applicable today & it's worth noting that the reason why it's still applicable is because it's simply good copywriting applied to the web. He used evergreen concepts & successfully applied them on the internet.Dating back to the initial spread of Christianity, pagans were those who continued worshipping a pantheon of local deities and were thus considered to be barbarians bound for eternal hellfire.

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